We are open, transparent and we act honestly and ethically at all times. We build and maintain trusting relationships and a culture of trust by treating everyone with respect and by acting consistently and communicating clearly. We do what we say and say what we do. We hold ourselves accountable for our actions and results.

We are committed to delivering high quality healthcare products around the world and value for money at the same time. In addition to delivering products that meet and exceed customer expectations we also want to achieve results that exceed the expectation of our stakeholders.

We are entrepreneurs driven by passion to improve the health and wellbeing of people and we always look for new opportunities, new products and new challenges to realize long-term growth.

We aim to keep things simple. We strive for clarity and consistency and we focus on what is most important. We think simplicity is also the key to great customer experiences.

We want to establish/cultivate healthy, positive relationships with our team members, clients, partners, distributors and other parties that are directly or indirectly involved in our operations. We believe in supporting one another, executing with passion and celebrating our successes. We believe in the value of partnership and collaboration to create win-win situations.

We treat everyone with mutual respect and kindness, recognizing the importance of diversity. We strive to make a positive impact on society and the planet. We are aware of our environmental responsibility and we are looking for ways to minimize our operational impact on the environment.