Our Purpose

We are TheOTCLab and we are passionate about giving people worldwide access to natural, easy-to-use and safe healthcare.

It is our purpose to improve the health and wellbeing of people by enabling them to self-manage their everyday health issues with accessible, easy-to-use over-the-counter products for self-care. By enabling people to take control of their daily health issues we believe that we can help contribute to the quality of people's lives.

Our Vision

We want to build a successful company that is highly profitable and has value to everyone involved. By developing and marketing effective self-care products and developing strong distinctive brands we aim for strong category positions and envision long-term growth for all brands within our portfolio. We ultimately aim to become one of the market challengers in the OTC healthcare market.

Our Mission

Making high quality and affordable selfcare products easily accessible for people everywhere while reducing our environmental footprint at the same time.

Our Values

Our values are part of our DNA. Together with our Code of Conduct, they guide us in our day to day behavior and drive our decision-making. For the past five years we have been on a journey of growth and the journey continues. With our entrepreneurial spirit we love to evolve and grow our brand collection with detailed attention. Our way of doing business and our company values help us achieve our aims.


We are open, transparent and we act honestly and ethically at all times. We build and maintain trusting relationships and a culture of trust by treating everyone with respect and by acting consistently and communicating clearly. We do what we say and say what we do. We hold ourselves accountable for our actions and results.


We are committed to delivering high quality healthcare products around the world and value for money at the same time. In addition to delivering products that meet and exceed customer expectations we also want to achieve results that exceed the expectation of our stakeholders.

Entrepreneurial spirit

We are entrepreneurs driven by passion to improve the health and wellbeing of people and we always look for new opportunities, new products and new challenges to realize long-term growth.


We aim to keep things simple. We strive for clarity and consistency and we focus on what is most important. We think simplicity is also the key to great customer experiences.


We want to establish/cultivate healthy, positive relationships with our team members, clients, partners, distributors and other parties that are directly or indirectly involved in our operations. We believe in supporting one another, executing with passion and celebrating our successes. We believe in the value of partnership and collaboration to create win-win situations.

Respect (people, society and planet)

We treat everyone with mutual respect and kindness, recognizing the importance of diversity. We strive to make a positive impact on society and the planet. We are aware of our environmental responsibility and we are looking for ways to minimize our operational impact on the environment.